private void OnWriteableTagArrived(ProximityDevice sender, ProximityMessage message)
{
var dataWriter = new DataWriter();
dataWriter.UnicodeEncoding = Windows.Storage.Streams.UnicodeEncoding.Utf16LE;
string appLauncher = string.Format(@"mywaiter:MainPage?source=3");
dataWriter.WriteString(appLauncher);
pubId = sender.PublishBinaryMessage("WindowsUri:WriteTag", dataWriter.DetachBuffer());
}